Consumer Safety · Closed to New Claims

Children's Fluoride Toothpaste Overexposure Investigation

Updated October 9, 2026

This investigation into children's fluoride toothpaste overexposure is now closed to new claims — here is what it covered and who could have qualified.

Children's fluoride toothpaste overexposure investigation


What Was This Investigation About?

This investigation is closed and is not accepting new claims. It looked at whether children’s fluoride toothpastes and mouthwashes, including products from brands such as Colgate, Crest and Tom’s, were used appropriately by children 10 and under, who are more likely to swallow toothpaste and less able to follow usage directions. No lawsuit, settlement or claim process is open through this page.

Dental guidance generally recommends a rice-grain-sized smear of fluoride toothpaste for children under 3 and a pea-sized amount for ages 3 to 6, with an adult supervising brushing. Questions about a particular child’s fluoride use are for a dentist or pediatrician.

A separate, newly filed case involves children’s fluoride toothpaste marketing: a proposed class action over Orajel Naturals kids’ toothpaste claims the “natural” branding is misleading. It is at the complaint stage, and there is nothing to claim yet.

Status Closed to New Claims this investigation is no longer accepting new claimants
Estimated Payout Varies depended on the facts of each case
Proof Required No screening was based on a child’s product use
Who Qualified Children 10 & Under kids who used the fluoride products at issue


Who Did It Cover?

While it was open, the investigation screened parents based on whether their child was 10 or younger at the time, whether a dentist had advised how much toothpaste or rinse to use, whether the child swallowed the product, how long the child used it, and how much toothpaste was put on the brush. It is no longer screening anyone.



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