Hello Charcoal Toothpaste False Advertising Class Action Lawsuit

Charcoal Toothpaste Class Action Settlement

Photo Credit: Unsplash | Updated: January 17, 2025

Hello Toothpaste Settlement Status: Paid Out

Proof required: No

What's the Hello Toothpaste Class Action Lawsuit About?

A $1.5 Million Class Action Lawsuit over Hello Toothpaste has been settled. The class action involves Hello Products LLC (“Hello”), and was originally filed on October 16, 2019. Hello Products focus "naturally friendly™ personal care" and their products range from toothpastes, mouthwashes, toothbrushes, lip balms, flosses and deodorants for all ages, according their website.

The Hello Toothpaste Class Action Lawsuit alleges that Hello falsely advertised and used deceptive marketing practices around their line of toothpastes containing black "activated" charcoal. Allegedly, the charcoal in their toothpaste may actually lead to enamel erosion. Enamel is very important for prolonging the health and lifespan of teeth. Using the charcoal that is in Hello toothpaste, the class action lawsuit alleges, may have left the surface of teeth far more vulnerable to stains, cavities, gum disease like periodontitis, and more.

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How Do I Qualify for the Hello Toothpaste Settlement?

You are part of the Settlement Class, and may qualify for reimbursement from the Hello Toothpaste class action if you are a United States resident who purchased Hello's oral care products containing activated charcoal.

What Can I Get from Hello Toothpaste?

• Without Proof:
You can receive a payment of approximately $6.00 for each Product purchased during the Class Period. No additional proof of purchase will be required for a maximum of five (5) products.

• With Proof:
With proof of purchase (receipts, statements), you will be permitted to file claims for up to ten Hello Toothpaste charcoal activated Products. Each household may only submit one total claim form.

The payment amount will be adjusted based on the number of approved claims and pro-rated, or proportionally given out according to the total amount of valid claims the class action settlement administrator processes.

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