Wayfair Sued Over Fake "Sale" Prices: Multiple Class Action Lawsuits Claim Every Discount Is Fabricated
By Steve Levine
Published: February 10, 2026 | Updated: February 10, 2026
Status: Active Lawsuits — No Settlement Yet
Claim Deadline: N/A — No claims available yet
Potential Class: All U.S. consumers who purchased Wayfair products at advertised "sale" prices
If you've ever bought something from Wayfair because it looked like a great deal — with a big strikethrough price showing how much you were supposedly saving — multiple class action lawsuits now allege those "deals" were completely made up.
According to lawsuits filed in California federal court, Wayfair's entire business model is built on fake price comparisons. The company allegedly displays inflated "original" or "regular" prices with a line through them, right next to a lower "sale" price, making it look like you're getting a limited-time bargain. But plaintiffs say those products are always or almost always sold at the lower price — meaning the "sale" is permanent, the "discount" is a fiction, and you never actually saved anything.
There is no settlement yet in any of these cases, but if Wayfair is forced to settle, millions of customers who purchased products based on these allegedly fake discounts could be eligible for compensation. Here's what we know so far.
The Lawsuits: What's Happening
Wayfair is currently facing two separate false advertising class action lawsuits in California, both making virtually identical allegations:1. Prakash v. Wayfair LLC (January 2026)
Filed January 30, 2026, in the U.S. District Court for the Eastern District of California. Plaintiff Pooja Prakash alleges Wayfair's website displays products with inflated strikethrough prices alongside supposed "sale" or percentage-off discount prices, but that Wayfair "either never or almost never" sells products at the higher strikethrough prices.
Prakash is seeking to represent anyone in the United States who purchased products from Wayfair at prices falsely advertised as discounts. She's suing under California's False Advertising Law, the Consumers Legal Remedies Act, and the Unfair Competition Law.
Case No. 2:26-at-00183 (E.D. Cal.)
2. Rodriguez v. Wayfair LLC (September 2025)
Filed in California state court. Plaintiff Rebeka Rodriguez purchased a "Weather Resistant Rabbit Hutch" for the "discounted" price of $159.99, which Wayfair listed alongside a strikethrough price of $269.99. Rodriguez claims the $269.99 reference price was never the actual selling price in the 90 days before her purchase — Wayfair was offering the same product at the same "discounted" price the entire time.
Rodriguez claims this creates a "sham price disparity" that is illegal under California law. She says she and other customers "bought products they never would have bought, or at the very least, paid more for merchandise than they otherwise would have if Wayfair was simply being truthful about its 'sales.'"
Rodriguez is looking to represent California consumers who purchased products at purported discounts from higher reference prices.
Case No. 2:25-cv-06910 (L.A. County Superior Court)
How Wayfair's Alleged Fake Pricing Allegedly Works
Here's what the lawsuits describe:You visit Wayfair's website and see a product listed at, say, $159.99. Right next to it, there's a crossed-out price of $269.99 with text suggesting you're saving 41% on a limited-time sale.
The catch, according to the lawsuits: Wayfair never actually sells the product at $269.99. The strikethrough price is fabricated. The product has always been available at $159.99 (or close to it). The "sale" is permanent. The "discount" is an illusion.
In legal terms, these are called "phantom discounts" or "false reference pricing" — and they violate California law, which requires that any advertised "original" or "regular" price must have been the actual prevailing market price within the 90 days before the advertised discount.
This isn't a new accusation against Wayfair. A similar lawsuit (Carson v. Wayfair Inc., Case No. 2:16-cv-00716, C.D. Cal.) was filed all the way back in 2016 making nearly identical claims about fabricated pricing. Despite being sued repeatedly over the same practice, the lawsuits allege Wayfair has continued doing it for a decade.
What Laws Does This Violate?
The lawsuits cite violations of:• California's False Advertising Law (FAL) — prohibits untrue or misleading advertising
• California's Consumers Legal Remedies Act (CLRA) — prohibits deceptive practices in consumer transactions
• California's Unfair Competition Law (UCL) — prohibits unlawful, unfair, or fraudulent business practices
• FTC's prohibitions on false advertising and misleading pricing — federal prohibitions on phantom pricing
California is particularly aggressive about fake pricing. Under California Business & Professions Code § 17501, any former price used as a comparison must have been the actual bona fide price at which the product was sold in the 90 days immediately before the advertisement.
Who Can Join the Wayfair Class Action?
The proposed classes have not been certified yet, but here's who the lawsuits aim to cover:• Prakash lawsuit (nationwide): Anyone in the United States who purchased products on Wayfair's website at prices falsely advertised as discounts off of the prices regularly charged for such products
• Rodriguez lawsuit (California): Anyone who purchased any product from Wayfair's website while in California within the statute of limitations period at a purported discount from a higher reference price
If either of these classes is certified and a settlement is reached, potentially millions of Wayfair customers could be eligible for compensation.
Other Active Wayfair Lawsuits
The fake pricing cases aren't the only legal trouble Wayfair is facing. Here's a summary of recent and ongoing litigation:Wayfair TCPA Text Message Lawsuit (2024)
Filed March 2024 in Michigan federal court (Stricker v. Wayfair LLC, Case No. 2:24-cv-10740-TLL-PTM). Plaintiff Ty Stricker alleges Wayfair sent unsolicited marketing text messages and failed to honor opt-out requests, violating the Telephone Consumer Protection Act (TCPA). Stricker has been on the National Do Not Call Registry since 2005. The TCPA allows for $500 to $1,500 per violation.
Wayfair ADA Website Accessibility Lawsuits (2019, 2023)
Wayfair has been sued multiple times for allegedly operating a website inaccessible to blind and visually impaired users. A 2023 case (Cromitie v. Wayfair LLC, Case No. 1:23-cv-05149, S.D.N.Y.) alleged missing alt text, broken links, and incompatibility with screen readers. A separate 2019 lawsuit alleged lack of closed captioning on videos.
Wayfair Employee Wage Theft Lawsuit (2023)
Remote customer service representatives sued Wayfair for allegedly failing to pay for pre- and post-shift login time (Counts v. Wayfair LLC, Case No. 1:23-cv-11706, D. Mass.).
Wayfair Warranty/Third-Party Repair Lawsuit (2022)
A Pennsylvania lawsuit alleged Wayfair's warranties illegally prohibit third-party repairs, violating the Magnuson-Moss Warranty Act (Galante v. Wayfair Inc., Allegheny County, PA).
How Do I Find Class Action Settlements?
Find all the latest class actions you can qualify for by getting notified of new lawsuits as soon as they are open to claims:Is There a Settlement?
No. As of February 2026, there is no settlement in any of the Wayfair fake pricing lawsuits. The cases are in early stages of litigation. No class has been certified, no claim forms are available, and there is no deadline to file.If a settlement is reached in the future, we will update this page with claim deadlines, payout amounts, and filing instructions.
What Should You Do Right Now?
• Save your receipts and order confirmations. If you purchased anything from Wayfair at an advertised "sale" or "discount" price, keep documentation of what you bought and the prices shown.• Take screenshots. If you see products on Wayfair with strikethrough pricing, screenshot the page. This could be valuable evidence if a settlement is reached.
• Use price tracking tools before you buy. Check Google Shopping, CamelCamelCamel, or browser extensions like Honey to verify whether the product was ever actually sold at the higher "original" price. If not, the discount is likely fake.
• Compare across retailers. Check the same product on Amazon, Target, Walmart, or the manufacturer's website. If Wayfair's "sale" price matches what everyone else charges every day, the "discount" is an illusion.
• Check your text messages. If Wayfair has been sending you unwanted marketing texts — especially after you replied "STOP" — you may have a separate TCPA claim worth $500 to $1,500 per text.
• Bookmark this page. We'll update it as the lawsuits progress and if any settlement is announced.
Fake Wayfair Websites vs. Real Wayfair: Two Different Problems
It's worth noting there are two separate Wayfair pricing issues making the rounds online:1. Fake Wayfair scam websites — Scammers create copycat sites mimicking Wayfair's branding, advertising "90% off clearance sales" or "warehouse liquidation" deals. These sites steal your money and either send nothing or cheap knockoffs. These are not Wayfair — they're third-party scam operations. If you see a "Wayfair" sale on Facebook or Instagram with prices that seem impossibly low (like a $3,000 sofa for $99), it's a scam. Always make sure you're on the official wayfair.com domain.
2. Wayfair's own fake pricing (the subject of these lawsuits) — This is about Wayfair's actual website on wayfair.com displaying inflated strikethrough "original" prices to make the real selling price look like a discount. The lawsuits allege this isn't a scam by outsiders — it's a deliberate business practice by Wayfair itself.
Both are problems for consumers, but for different reasons. One steals your money outright. The other, according to the lawsuits, tricks you into thinking you're getting a deal when you're just paying regular price.
Why This Matters for Online Shoppers
Wayfair is far from the only retailer accused of fake pricing. In recent years, similar lawsuits have been filed against JCPenney, Kohl's, Overstock.com, Joybird/La-Z-Boy, From You Flowers, Hot Topic, Sunglass Hut, and dozens of other retailers for using inflated reference prices to create the illusion of discounts.Overstock.com (now Beyond) lost a major lawsuit over nearly identical practices and was ordered to pay $6.8 million in California. Joybird and La-Z-Boy recently agreed to a $7.15 million settlement in California over fake reference pricing (with a February 2026 claim deadline). These cases give a sense of the financial exposure Wayfair faces — and with a company of Wayfair's size, the potential class and settlement could be significantly larger.
In fact, 69% of all web accessibility lawsuits target e-commerce sites like Wayfair, and false advertising lawsuits against online retailers surged in 2025. Courts in California and New York have become increasingly aggressive about enforcing consumer pricing laws, and the FTC has also cracked down on deceptive pricing nationally.
For consumers, the lesson is simple: if a retailer's products are always "on sale," they're probably never actually on sale.
Sources
• Prakash v. Wayfair LLC, Case No. 2:26-at-00183, U.S. District Court, Eastern District of California (filed Jan. 30, 2026)• Rodriguez v. Wayfair LLC, Case No. 2:25-cv-06910, L.A. County Superior Court (filed Sept. 2025)
• Stricker v. Wayfair LLC, Case No. 2:24-cv-10740-TLL-PTM, U.S. District Court, Eastern District of Michigan (filed March 2024)
• Cromitie v. Wayfair LLC, Case No. 1:23-cv-05149, U.S. District Court, Southern District of New York (filed June 2023)
• Carson v. Wayfair Inc., Case No. 2:16-cv-00716, U.S. District Court, Central District of California (filed 2016)
About This Article
This page covers active litigation with no settlement. There are no claim forms available. OpenClassActions.com is a consumer news site and is not a law firm or settlement administrator. We will update this page if a settlement is announced.
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Submit Claim| Case Summary | |
| Type | Class Action Lawsuits (Active — No Settlement) |
|---|---|
| Status | Early Litigation — No Class Certified |
| Category | False Advertising / Fake Discount Pricing |
| Defendant | Wayfair LLC |
| Potential Class | U.S. consumers who purchased Wayfair products at advertised "sale" prices |
| Claim Deadline | N/A — No settlement yet |
| Lead Case (2026) | Prakash v. Wayfair LLC, No. 2:26-at-00183 (E.D. Cal.) |
| Lead Case (2025) | Rodriguez v. Wayfair LLC, No. 2:25-cv-06910 (L.A. County) |
| TCPA Case | Stricker v. Wayfair LLC, No. 2:24-cv-10740 (E.D. Mich.) |
| Laws Cited | California FAL, CLRA, UCL; FTC Act |
| Plaintiff Attorneys | Gucovschi Law Firm PLLC; Hedin LLP; Pacific Trial Attorneys APC |
| Similar Settlement | Joybird/La-Z-Boy: $7.15M (fake pricing, Feb 2026 deadline) |