Law Firm SEO Guide: How to Use Backlinks and Free Posting Sites for Higher Rankings

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Updated: Sept 15, 2025

Law firms depend on credibility, trust, and visibility to attract new clients. In today's competitive digital landscape, search engine optimization (SEO) is one of the most effective ways to generate plaintiffs and new leads for mass tort and class action cases. One often overlooked strategy is building backlinks from trusted, high-authority websites. Backlinks act as “votes of confidence” for your site in the eyes of Google, improving your domain ranking and search visibility.

Why Backlinks Matter for Law Firms

Google's algorithm places heavy weight on the authority of a domain. The more high-quality sites that link back to your firm's website, the more credible your site appears. For law firms, this means:

Improved rankings on competitive searches like “class action lawyer near me” or “mass tort attorney.”
Greater visibility for potential plaintiffs searching online for representation.
More leads without relying solely on expensive pay-per-click campaigns.

Free Posting Sites for Law Firm SEO “Juice”

One of the fastest and most cost-effective ways to strengthen your backlink profile is by posting your firm on free, high-ranking directories and platforms. These sites allow you to create business listings, author profiles, or content posts that include links back to your main website. While each link may seem small, collectively they build significant SEO momentum.

Want to Boost Your Law Firm's SEO?

Contact the OpenClassActions.com SEO team for a free consultation on how we help law firms increase rankings, visibility, and new client leads through backlink strategies and tailored SEO campaigns.

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Top Free Posting Sites for Backlinks to Build Law Firm Site Traffic

Below is a curated list of websites where law firms can create free profiles, publish content, or list their business. Each offers an opportunity to build backlinks and strengthen your online authority.

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Name	Description	DR	AS	Spam Score	Link Type
Gravatar	97	49	95	8%	No-Follow
Pinterest	97	100	94	7%	No-Follow
Medium	94	97	95	1%	No-Follow
Tumblr	94	87	77	1%	Very High
Issuu	93	75	94	2%	No-Follow
Linktree	93	86	94	2%	Do-Follow
Bluesky	92	79	89	36%	Do-Follow
Disqus	92	46	93	21%	Do-Follow
HeyLink.me	92	80	91	1%	No-Follow
Quora	92	100	93	10%	No-Follow
SlideShare	92	90	94	3%	Do-Follow
500px	91	56	84	11%	Do-Follow
CrunchBase	91	76	91	9%	No-Follow
Gumroad	91	55	90	1%	No-Follow
Mastodon	91	56	84	11%	No-Follow
Product Hunt	91	58	90	4%	Do-Follow
Proven Expert	91	46	66	1%	Do-Follow
About.me	90	57	92	11%	No-Follow
Awwards	89	55	79	4%	No-Follow
Livejournal	86	50	59	1%	Do-Follow
TapLink	86	58	75	20%	No-Follow
Your Story	86	64	85	1%	No-Follow
Builtin	85	72	70	1%	No-Follow
Hashnode	85	37	61	3%	No-Follow
Wellfound	85	58	85	2%	No-Follow
Steemit	84	68	88	9%	Do-Follow
BitChute	83	70	87	29%	Do-Follow
F6S	83	50	72	1%	No-Follow
HubPages	83	65	85	7%	No-Follow
solo.to	83	78	78	3%	No-Follow
Pearltrees	82	51	84	33%	Do-Follow
Lnk.Bio	81	53	75	1%	No-Follow
Hotfrog	80	43	57	37%	Do-Follow
StackShare	80	41	58	1%	No-Follow
BrownBook	79	37	62	13%	No-Follow
e27	79	43	76	1%	Do-Follow
GETTR	79	43	60	8%	No-Follow
The Dots	79	41	61	14%	No-Follow
Listly	78	39	85	6%	No-Follow
Storeboard	78	34	64	3%	Do-Follow
Webwiki	78	36	54	6%	No-Follow
SlideServe	77	49	68	1%	No-Follow
CallupContact	76	36	56	0%	Do-Follow
EnrollBusiness	76	31	53	5%	No-Follow
Trepup	76	28	57	2%	No-Follow
Triberr	76	31	61	1%	Do-Follow
Cybo	75	56	55	3%	No-Follow
Owler	75	38	74	1%	No-Follow
Dibiz	74	31	51	0%	Do-Follow
Allmyfaves	73	30	66	14%	No-Follow
Yellow Place	73	16	40	29%	Do-Follow
Zumvu	73	30	52	1%	Very High
Land-book	72	39	45	2%	No-Follow
Maphub	72	43	56	1%	No-Follow
Place123	72	31	48	21%	No-Follow
Startupxplore	72	37	61	1%	No-Follow
StartUs	72	38	54	12%	No-Follow
Techbehemoths	72	43	36	3%	Do-Follow
WhaTech	72	32	53	2%	No-Follow
CSS Light	71	24	46	2%	Do-Follow
Sitelike	71	51	46	4%	No-Follow
Golden	70	39	47	21%	No-Follow
SideProjectors	70	27	48	8%	Do-Follow
Bunity	69	24	43	1%	Do-Follow
Magnitt	69	41	47	7%	Do-Follow
Peerlist	68	33	39	6%	No-Follow
Checkya	66	28	32	4%	No-Follow
Uneed	66	28	19	5%	Do-Follow
TechDirectory	65	27	55	0%	No-Follow
AddonBiz	64	16	37	3%	No-Follow
TRUEen	64	21	37	2%	Very High
Fazier	62	20	15	5%	Do-Follow
WhatsYourHours.com	62	24	35	0%	No-Follow
SnapMunk	61	21	51	4%	Do-Follow
BizMaker	59	22	36	0%	Do-Follow
Coindrop	59	24	23	3%	Do-Follow
SmartMoneyMatch	58	24	35	1%	No-Follow
Saidit	53	27	41	7%	No-Follow
InnMind	52	24	40	2%	Do-Follow
addYP.com	51	24	35	1%	Do-Follow
Citymapia	50	30	30	5%	Do-Follow
SuccessCenter	50	22	28	0%	Do-Follow
VentureRadar	50	37	46	0%	No-Follow
Startup Inspire	49	21	30	20%	Do-Follow
BigStartups	47	17	31	2%	Do-Follow
PromoteProject	44	23	33	1%	Do-Follow
Startup Buffer	43	27	45	1%	Do-Follow
BharathListing	27	20	25	1%	Do-Follow
Global Business	16	5	19	1%	Do-Follow
10words		14	18	7%	Do-Follow
Bizidex		15	37	4%	No-Follow

Law Firm Website SEO - Rank in Search Results

Improving your law firm's SEO is not a one-time task. It's a continuous process of publishing authoritative content, building high-quality backlinks, and monitoring performance. By leveraging free posting sites and pairing that with a strategic SEO campaign, law firms can consistently stay ahead of competitors and attract more plaintiffs to their cases.

Ready to Outrank Competing Law Firms?

Building backlinks is just the start. Our team at OpenClassActions.com specializes in helping plaintiff law firms generate higher-quality leads, increase visibility, and maximize SEO performance.

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