Amazon Prime Day Fake Sales Class Action Lawsuit Update - October 2025
By Steve Levine
Published: October 10, 2025
Claim Form: Not Yet Available
Estimated Payout: Pending
Proof Required: Pending
Amazon Prime Day Class Action Lawsuit - At a Glance
Have you ever bought anything from Amazon.com during Prime Day? If you did, you may be included in a newly filed class action lawsuit.You may be part of a new class action lawsuit filed against Amazon over allegations that the company used fake sales “List Prices” to advertise misleading discounts during its Prime Day sales events, inflating the final "sales" price consumers on Amazon.com ended up paying.
Amazon Prime Day Class Action Complaint
● Court: U.S. District Court for the Western District of Washington
● Case Number: 2:25-cv-01826
● Status: Complaint filed. No settlement has been reached yet.
Is there a settlement
No. This is a newly filed class action lawsuit. There is no settlement amount, no claim form, and no payment timeline yet. Stay up to date here on OpenClassActions.com.Who could be affected
If the class action lawsuit settles or succeeds, a potential class would include Amazon Prime members who bought products during Prime Day where the advertised discount was based on an inflated List Price. The precise definition would be set by the court or in a future settlement notice.What are the Allegations in the Class Action Lawsuit over Amazon Prime Day?
Plaintiffs allege Amazon displayed Prime Day percentage discounts that were calculated from a fictional or inflated List Price. The complaint claims this practice misled shoppers about the size of the discount and induced purchases during the limited Prime Day window.What are the Odds this Case Will Settle?
Most consumer class actions, especially those involving alleged deceptive advertising, eventually settle rather than go to a full jury trial. Studies and past case history suggest the odds are fairly high, with estimates ranging from about 60% to 80% that *Armstrong v. Amazon.com Inc.* could reach a settlement.The main reasons include the high costs of litigation, the public relations risk for Amazon, and the uncertainty of trial outcomes. Settlement would allow Amazon to limit its exposure and provide closure, while plaintiffs’ counsel typically prefer settlement to secure guaranteed relief for the class.
That said, settlement does not guarantee large payouts for individual Amazon Prime Day shoppers. Many consumer settlements result in modest compensation once attorney fees and administrative costs are deducted. For now, the case remains in the early stages, and no settlement has been proposed.
When is Amazon Prime Day?
Amazon Prime Day is an annual two-day sales event, usually held in mid-July. In recent years, Amazon has also introduced a second “Prime Big Deal Days” sale in October. The lawsuit focuses on the July Prime Day promotions, where shoppers allegedly encountered inflated discounts based on fake List Prices.Amazon Prime Day Class Action - FAQ
What is the Total Settlement Amount
There is no settlement yet. The case is in its early stages.
How Do I Qualify For a Payout
No payout exists yet. If a settlement is reached, likely eligible Amazon buyers would be Prime members who
purchased items advertised with Amazon Prime Day
percentage discounts based on inflated List Prices.
How Much Can I Get Paid
Unknown. No settlement has been reached, so no payout ranges are available.
How Do I File a Claim
You cannot file a claim at this time. If a settlement is reached later, a claim website and instructions
will be provided.
What is the Claim Form Deadline
None yet. No settlement exists.
What are the Important Dates
Dates like claim deadlines and opt out deadlines will be set only if the case reaches a settlement.
When is the class action settlement payment date
There is no payment date yet because there is no settlement.
Is Proof Required to File a Claim
Not applicable yet. If a settlement is reached, proof requirements such as Amazon order history could be
listed in the settlement notice.
What's the Difference Between a Class Action Complaint and Settlement?
Class Action Complaint: Starts the case. It lists allegations and legal claims. Nothing is proven at this point and there is no money available.
Class Action Settlement: Resolves the case if both sides agree and the court approves. At that stage, a notice explains who qualifies, how to file, required proof, and deadlines.
How Do I Find Class Action Settlements?
Find all the latest class actions you can qualify for by getting notified of new lawsuits as soon as they are open to claims:Has Amazon faced similar lawsuits before?
Yes. Amazon has previously been sued for “phantom pricing” and list price practices. Some of those cases were dismissed, while others led to ongoing investigations and class action settlements.Most notably, Amazon recently agreed to a record-breaking $2.5 billion settlement with the Federal Trade Commission over allegations that it used dark patterns to enroll customers in Prime without clear consent and made cancellation difficult. Entered as a final court order on September 25, 2025, the resolution includes a $1 billion civil penalty and $1.5 billion in consumer refunds. Eligible Prime members are set to receive automatic refunds of up to $51 each, with additional claims possible through an official Amazon-hosted settlement website.
For full details, see OpenClassAction.com's coverage of the settlement: FTC Amazon Prime Settlement.
How to Follow the Amazon Case
You can track the public court documents as they becomes available. Certain websites such as OpenClassActions.com and CourtListener sometimes hosts filings directly. If the complaint or later filings appear there, you will be able to read them online. You can also view index pages on legal news and docket aggregators.Amazon Prime Day Class Action Complaint - Document
Sources
• CourtListener (watch for a RECAP docket entry for W.D. Wash. Case No. 2:25-cv-01826)• Internet Archive RECAP landing for the same case number when available
• PACERMonitor case index
• Justia Dockets listing
• Law360 coverage (paywall)
• TINA.org tracker
• The Lever background
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Submit Claim| Case Summary | |
| Status | Complaint filed. No settlement |
|---|---|
| Case | Armstrong, et al. v. Amazon.com Inc. |
| Court | U.S. District Court for the Western District of Washington |
| Case Number | 2:25-cv-01826 |
| Allegations Against Amazon Prime Day | Prime Day discounts were based on inflated or fictional list prices that misled consumers |
| Who May Be Included | Amazon Prime members who bought items during Prime Day with discounts tied to an inflated list price (final class definition to be set later) |
| Potential Payout | Unknown. No settlement yet |
| Proof Requirements | Not applicable yet. If a settlement is reached, proof like Amazon order history may be required |
| Important Dates | None yet. Deadlines will appear only if a settlement is proposed | Claim Form | Not available Yet |