If you are in the United States, this case does not give you anything to file — it is a UK-only claim. But it is one of the largest consumer-tech actions in British history, and it tests whether the way Apple ties iCloud to the iPhone amounts to an abuse of market power.
Allegations Only · No Settlement Yet
This article describes a UK collective action that has been allowed to proceed. The statements below are unproven allegations. Apple has not been found liable, no damages have been awarded, and there is nothing to claim at this time. This page is informational and is not legal advice.
What Is This About?
The UK's Competition Appeal Tribunal (CAT) has cleared a competition claim against Apple over iCloud to proceed as a class action. The Tribunal granted the Collective Proceedings Order on April 2, 2026, refused Apple's strike-out application on May 6, 2026, and the Honourable Mr Justice Waksman formally made the Collective Proceedings Order on June 17, 2026. The case is Consumers' Association v. Apple Inc. & others, Case No. 1689/7/7/24. The Consumers' Association — which trades as the consumer group Which? — is the certified class representative, and it values the claim at roughly £3 billion (about $4 billion).The claim alleges that Apple breached UK competition law (section 18 of the Competition Act 1998, and Article 102 of the EU treaty until December 31, 2020) by abusing a dominant position — what the order calls "Preferential Treatment" of its own iCloud service: steering iOS users toward iCloud for storage and backups, making it difficult to use rival cloud services with iPhones and iPads, and charging what the claim describes as excessive prices. The class representative seeks an injunction to stop the conduct plus aggregate damages for the class. Apple has said it "strongly disagrees" with the decision, denies the allegations, and has indicated it will appeal. None of the allegations has been proven, and the Tribunal's decision is about whether the case can proceed — not about whether Apple did anything wrong.
Who Is Included
The certified class covers iOS users who obtained iCloud storage or backup services (including the free tier, plus iCloud+ and Apple One) on a device where the United Kingdom was set as the Country/Region in the Apple ID account settings. The class period opens on November 8, 2018; anyone who first obtained iCloud services after June 8, 2026 is excluded. Which? has said the class is roughly 40 million people. The order sets a "domicile date" of June 8, 2026, which determines whether a member opts in or out:- Members domiciled in the UK on June 8, 2026 are included automatically on an opt-out basis. Anyone who does not want to take part can opt out by writing to the claims administrator, Epiq, by October 8, 2026.
- Members domiciled outside the UK on June 8, 2026 are not included automatically but can opt in via the claim website, cloudclaim.co.uk, or by writing to Epiq, by October 8, 2026.
There is no money available yet. Any payout would only follow a successful trial or a settlement, and the per-person figure would depend on the outcome. Press coverage has estimated an average of roughly £70 per class member if the claim succeeds in full, but that is an estimate, not a promised payout.
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Why It Matters
The case is part of a wider wave of competition scrutiny of how large technology platforms bundle their own services. In the United States, the Department of Justice has separately accused Apple of monopolizing the smartphone market — a different case under different law, which we cover in our explainer on the U.S. DOJ antitrust lawsuit against Apple. The UK iCloud claim focuses specifically on cloud storage and the friction users face when trying to back up an iPhone with anything other than iCloud.A private consumer class action in California makes a closely related argument under U.S. antitrust law: that Apple reserves the files needed to restore a device to iCloud and overcharges for storage as a result. Apple failed to have it dismissed in June 2025 and it is now in discovery, though there is nothing to file there either — see our coverage of the U.S. iCloud antitrust class action.
For U.S. readers, the practical takeaway is simple: this is news, not a claim opportunity. If you are looking for class actions you can actually file in the U.S. right now, see our roundup of new class actions this week and the list of open settlements currently accepting claims.
What Happens Next
With the Collective Proceedings Order in place, the claim can proceed as a class action in the tribunal. Apple is expected to challenge the decision on appeal, and the substantive questions — whether Apple held and abused a dominant position, and whether UK iCloud users were overcharged — would be decided at a trial reported to be scheduled for around 2028. We will update this page as the appeal and trial schedule develop.Frequently Asked Questions
Can I file a claim in the Apple iCloud class action?
There is no money to claim yet, and this is a UK case only. Members domiciled in the UK are included automatically on an opt-out basis — they need do nothing now and would share in any award if the case succeeds at trial or settles. Members domiciled outside the UK can opt in via the claim website, cloudclaim.co.uk, by October 8, 2026. A separate U.S. class action over iCloud storage pricing is pending in California federal court, but it has no settlement and no claim form either.
Who is included in the UK iCloud class action?
The class covers iOS users who obtained iCloud storage or backup services (free tier, iCloud+, or Apple One) on a device with the United Kingdom set as the Apple ID Country/Region. The class period opens November 8, 2018, and anyone who first obtained iCloud after June 8, 2026 is excluded. Which? estimates roughly 40 million people.
What is the deadline to opt out or opt in?
October 8, 2026. UK-domiciled members who do not want to take part can opt out by writing to the claims administrator, Epiq, by that date. Members domiciled outside the UK who want to take part can opt in at cloudclaim.co.uk, or by writing to Epiq, by the same date.
What does the claim allege Apple did?
The claim alleges Apple abused a dominant position in breach of UK competition law by giving its own iCloud service preferential treatment — steering iOS users toward iCloud, making it difficult to use rival cloud-storage providers, and charging what the claim calls excessive prices. Apple strongly disagrees and denies wrongdoing. These are unproven allegations.
How much money is involved and how much could each person get?
Which? values the claim at around £3 billion (about $4 billion). If the claim were to succeed in full and damages were spread across the class, press reports estimate an average of roughly £70 per person, though any actual figure would depend on the outcome and is not guaranteed.
What happens next in the case?
The tribunal granted a Collective Proceedings Order, which lets the case move forward as a class action. Apple has said it will appeal. A full trial is reported to be expected around 2028.
Sources
- UK Competition Appeal Tribunal — Collective Proceedings Order, Consumers' Association v. Apple Inc. & others, Case No. 1689/7/7/24 (made June 17, 2026).
- Which? — consumer group statements on the iCloud collective action.
- cloudclaim.co.uk — official claim website (administrator: Epiq).
- National reporting on the June 2026 Tribunal ruling.
