NUK Orthodontic Pacifier Class Action Lawsuit
Consumer Protection · Class Certified

NUK "Orthodontic" Pacifier Class Action: Court Certifies a 10-State Class

By Steve Levine

NUK Orthodontic Pacifier class action lawsuit over allegedly misleading 'orthodontic' oral-health labeling

Published: June 16, 2026

Allegations Only · No Settlement Yet

This article describes a certified class action lawsuit. The statements below are unproven allegations. The defendants have not been found liable, no money has been awarded, and there is nothing to claim at this time. This page is informational and is not legal advice.

Status Class Certified — Heading Toward Trial Benson et al. v. Newell Brands Inc., et al. · No. 1:19-cv-06836 · U.S. District Court, Northern District of Illinois
Opt-Out Deadline August 24, 2026 Postmark deadline to exclude yourself and keep the right to sue separately
Can I Claim? No — nothing to claim yet No money is available now; a claims process would only follow a trial win or settlement

What Is This About?

A federal court has certified a 10-state class action over the word "orthodontic" on NUK pacifier packaging. The case, Benson et al. v. Newell Brands Inc., et al., No. 1:19-cv-06836, is pending in the U.S. District Court for the Northern District of Illinois before Judge Andrea Wood. The defendants are Newell Brands Inc. and its NUK subsidiary, which make and sell the popular NUK line of baby pacifiers.

The plaintiffs allege that labeling the pacifiers "orthodontic" misleads parents into believing the products promote healthy oral development better than ordinary pacifiers — a benefit they say does not exist — and that this caused consumers to pay a premium they otherwise would not have. The defendants deny any wrongdoing, contend the word "orthodontic" accurately describes the product, and deny violating any state's consumer protection laws. The court has not decided who is right; certification simply means the case can move forward on behalf of a class rather than the named plaintiffs alone.

What the Class Action Alleges

The lawsuit is built on the consumer-protection laws of ten states. In substance, it alleges that:

• The word "orthodontic" on NUK pacifier packaging represents that the pacifiers deliver oral-health benefits
• Those represented benefits allegedly do not exist
• The labeling led consumers to pay more than they otherwise would have
• The recovery sought is for advertising-related economic losses only — the case is about the price premium, not personal injury

These are allegations only. A judge or jury has not concluded that the defendants did anything wrong, and there is no guarantee class members will recover any portion of what they paid.

Which NUK Products Are Covered?

The case covers NUK-branded pacifiers that carry an "orthodontic" label. According to the notice, that includes:

• NUK Orthodontic Pacifiers
• NUK Space Orthodontic Pacifiers
• NUK Latex Orthodontic Pacifiers
• NUK Sports Orthodontic Pacifiers
• NUK Confetti Orthodontic Pacifiers
• NUK Fashion Orthodontic Pacifiers
• NUK Sensitive Orthodontic Pacifiers
• NUK Juicy Orthodontic Pacifiers

…as well as any other NUK-branded pacifier that has an "orthodontic" label.

Am I a Class Member?

The court defined the "Ten-State Class" as all persons who purchased a NUK-branded "orthodontic" pacifier in one of the following states, within the applicable statute of limitations beginning October 16, 2019, and ending May 14, 2026:

• California
• Florida
• Illinois
• Massachusetts
• Michigan
• Minnesota
• Missouri
• New Jersey
• New York
• Washington

If you purchased a NUK orthodontic pacifier in any other state, or outside those dates, you are not a class member and are not affected by the lawsuit.

Your Options: Do Nothing or Opt Out

Because the class is certified but the case has not settled, class members have two choices right now — and only one of them has a deadline.

Stay in (do nothing). If you do nothing, you remain in the class. You may share in any money the class is awarded if the plaintiffs prevail at trial or reach a settlement, but you give up the right to sue the defendants separately over these claims and will be bound by the court's judgment.

Exclude yourself (opt out). If you exclude yourself, you will not receive any money the class may later be awarded, but you keep the right to bring your own lawsuit over these claims. To opt out, you must mail a written exclusion request — your name and address, a statement that you want to be excluded from the Ten-State Class in Benson et al. v. Newell Brands Inc., et al., No. 1:19-cv-06836, and your signature — to the notice administrator, postmarked by August 24, 2026. Exact mailing instructions are on the official case website.

Is There Any Money Available Now?

No. The court has not decided whether the defendants did anything wrong or whether any class member is entitled to relief, so no money is available and there is no guarantee there ever will be. If money does become available — through a trial verdict or a settlement — class members would be notified about any additional steps, such as submitting a claim form, needed to receive a payment. The class is represented by court-appointed Class Counsel at no charge to class members; you are not required to hire your own lawyer, though you may do so at your own expense.

What Happens Next?

With the class certified, the case moves toward trial on a schedule the court will set. The plaintiffs must prove their claims; the defendants will defend the labeling. Along the way the parties could also reach a settlement. Any of those outcomes can take many months. OpenClassActions.com will watch the docket and update this page if a settlement, a trial date, or a claims process is announced. For another consumer-protection labeling case at an earlier stage, see the Hawaiian Host macadamia nut class action.

Frequently Asked Questions

Is there a NUK settlement or claim form yet?

No. The court certified a class, but the case has not settled and there is no claim form. No money is available now. If the class wins at trial or a settlement is reached, class members would be notified separately about how to claim.

What does the lawsuit allege?

That the word "orthodontic" on NUK pacifier packaging is misleading because it suggests oral-health benefits the products allegedly do not provide, causing consumers to overpay. The defendants deny this and say the word accurately describes the product. No court has ruled on the merits.

Am I part of the class?

You are a class member if you bought a NUK-branded "orthodontic" pacifier in CA, FL, IL, MA, MI, MN, MO, NJ, NY, or WA between October 16, 2019 (within the statute of limitations) and May 14, 2026. Purchases elsewhere or outside those dates are not covered.

What is the opt-out deadline?

To exclude yourself and keep the right to sue separately, you must mail an exclusion request postmarked by August 24, 2026. If you do nothing, you stay in the class.

Sources

Official Case Website — NUK Orthodontic Pacifier Lawsuit
CourtListener — Benson et al. v. Newell Brands Inc., et al., No. 1:19-cv-06836 (N.D. Ill.)

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For more class actions keep scrolling below.
Status Class Certified — Opt-Out Open
Case Title Benson et al. v. Newell Brands Inc., et al.
Case Number 1:19-cv-06836
Court U.S. District Court, Northern District of Illinois
Opt-Out Deadline August 24, 2026 (postmarked)