Bird&Be Website Privacy Violations Investigation
Updated: September 27, 2025
Attorneys are investigating whether the Bird&Be website used tracking pixels that could share user fertility
and health information with online advertisers without proper consent. The focus is on website activity tied
to purchases and Bird&Be’s recommendations quiz.
You may qualify if you purchased a product on the Bird&Be website within the past two years or took the
online fertility recommendations quiz. Eligibility is currently limited to residents of California,
Colorado, Illinois, Massachusetts, Maryland, Pennsylvania, and Washington.
Potential categories include quiz responses, product selections, order and cart details, pages viewed, and
clickstream interactions. Exact data pathways and configurations remain under investigation.
Bird&Be is a popular fertility testing company that sells at-home hormone test kits and services through its website.
If the criteria above apply to you, use the link below to request a free case evaluation and learn about
your options.
• California
• Colorado
• Illinois
• Massachusetts
• Maryland
• Pennsylvania
• Washington
Save receipts or screenshots of your purchase or quiz results, note dates and devices used, adjust your
personal ad and privacy settings, clear site data if needed, and request a free case review through the link
below.
• Bird&Be Website Privacy Violations – JoinClassActions
• Bird&Be Official
Website
• Reuters – Lawsuits Over Pixel Tracking in Healthcare
• HHS – HIPAA Privacy Rule
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purposes. No attorney-client relationship between reader and Siri & Glimstad or their partner firm
is created by submitting the form above. Upon submitting the form, you agree that a representative from
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Investigation Summary
|
Status |
Active Investigation |
Entity |
Bird&Be |
Focus |
Website tracking pixels & medical privacy
|
Eligibility Window |
Within the past 2 years |
Interaction |
Purchase or completed recommendations quiz |
States |
CA, CO, IL, MA, MD, PA, WA |
Data Potentially Involved |
Quiz responses, product selections, order
details, site interactions |
Proof Required |
Maybe |
Pre-Qualify |
Submit Form
|