Published
October 8, 2025
If you bought from Bird&Be or took its online fertility quiz in the past two years, attorneys are investigating whether tracking pixels shared your health details with advertisers.
What is the Bird&Be Website Privacy Investigation About?
Attorneys are investigating whether the Bird&Be website used tracking pixels that could share user fertility and health information with online advertisers without proper consent. The focus is on website activity tied to purchases and Bird&Be’s recommendations quiz.
Status
Active Investigation
Intake is open on a rolling basis · no case certified yet
Claim Deadline
Ongoing
Act promptly if you believe you qualify
Eligible States
CA, CO, IL, MA, MD, PA, WA
bought a product or took the quiz in the past ~2 years
Proof Required
Maybe
receipts or screenshots of a purchase or quiz result may help
Who May Qualify
You may qualify if you purchased a product on the Bird&Be website within the past two years or took the online fertility recommendations quiz. Eligibility is currently limited to residents of California, Colorado, Illinois, Massachusetts, Maryland, Pennsylvania, and Washington.What Types of Information Could Be Tracked
Potential categories include quiz responses, product selections, order and cart details, pages viewed, and clickstream interactions. Exact data pathways and configurations remain under investigation.Who is Bird&Be?
Bird&Be is a popular fertility testing company that sells at-home hormone test kits and services through its website.How Do I Check Eligibility
If the criteria above apply to you, use the link below to request a free case evaluation and learn about your options.Which States Are Included in the Bird&Be Privacy Investigation
• California
• Colorado
• Illinois
• Massachusetts
• Maryland
• Pennsylvania
• Washington
What Steps Should I Take If I Used the Bird&Be Website?
Save receipts or screenshots of your purchase or quiz results, note dates and devices used, adjust your personal ad and privacy settings, clear site data if needed, and request a free case review through the link below.Sources
• Bird&Be Official Website• Reuters – Lawsuits Over Pixel Tracking in Healthcare
• HHS – HIPAA Privacy Rule
For more open class actions keep scrolling below.
Status
Active Investigation
Entity
Bird&Be
Focus
Website tracking pixels & medical privacy
Eligibility Window
Within the past 2 years
Interaction
Purchase or completed recommendations quiz
States
CA, CO, IL, MA, MD, PA, WA
Data Potentially Involved
Quiz responses, product selections, order details, site interactions
Proof Required
Maybe
