Who qualifies to participate?

People who purchased a product through the Bird&Be website within the past two years or took Bird&Be’s online recommendations quiz may qualify in certain states.

What information may be involved?

Potential categories include fertility quiz responses, product selections, order details, and interactions with Bird&Be’s website. Exact details vary and are under investigation.

Intake is open on a rolling basis. Act promptly if you believe you qualify.

Bird&Be Website Privacy Violations Investigation | Pixel Tracking Class Action

Bird&Be Website Privacy Violations Investigation

Q: What is the Bird&Be website privacy investigation?

Attorneys are investigating whether Bird&Be used tracking pixels on its website that could send sensitive fertility and health-related information to online advertisers without proper consent.

Q: Which states are included?

The investigation covers residents of CA, CO, IL, MA, MD, PA, and WA.

Bird&Be website privacy violations and pixel tracking investigation

Published: October 8, 2025

Claim Deadline: Ongoing

Proof required: Yes

What is the Bird&Be Website Privacy Investigation About?

Attorneys are investigating whether the Bird&Be website used tracking pixels that could share user fertility and health information with online advertisers without proper consent. The focus is on website activity tied to purchases and Bird&Be’s recommendations quiz.

Who May Qualify

You may qualify if you purchased a product on the Bird&Be website within the past two years or took the online fertility recommendations quiz. Eligibility is currently limited to residents of California, Colorado, Illinois, Massachusetts, Maryland, Pennsylvania, and Washington.

What Types of Information Could Be Tracked

Potential categories include quiz responses, product selections, order and cart details, pages viewed, and clickstream interactions. Exact data pathways and configurations remain under investigation.

Who is Bird&Be?

Bird&Be is a popular fertility testing company that sells at-home hormone test kits and services through its website.

How Do I Check Eligibility

If the criteria above apply to you, use the link below to request a free case evaluation and learn about your options.

Which States Are Included in the Bird&Be Privacy Investigation

• California
• Colorado
• Illinois
• Massachusetts
• Maryland
• Pennsylvania
• Washington

What Steps Should I Take If I Used the Bird&Be Website?

Save receipts or screenshots of your purchase or quiz results, note dates and devices used, adjust your personal ad and privacy settings, clear site data if needed, and request a free case review through the link below.

Sources

• Bird&Be Official Website
• Reuters – Lawsuits Over Pixel Tracking in Healthcare
• HHS – HIPAA Privacy Rule

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Investigation Summary
Status	Active Investigation
Entity	Bird&Be
Focus	Website tracking pixels & medical privacy
Eligibility Window	Within the past 2 years
Interaction	Purchase or completed recommendations quiz
States	CA, CO, IL, MA, MD, PA, WA
Data Potentially Involved	Quiz responses, product selections, order details, site interactions
Proof Required	Maybe