Fake Sales Class Action Investigation
Consumer · Investigation

Fake Sales Investigation — Deceptive "Sale" Pricing at Major Retailers

Published May 23, 2024

If you bought online from a major retailer advertising a "sale" that may never have been a real discount, attorneys are investigating whether the deceptive pricing entitles shoppers to compensation.

Fake sales deceptive pricing class action investigation

What Is the Fake Sales Investigation About?

Have you purchased an item online from one of these stores in the past 60 days? “Sale!” The excitement of seeing an online sale is palpable, especially when the sale is at one of our favorite stores! We quickly rush to the store's website, add that special item to cart, mull over whether the small shipping fee is worth it, and then click check-out now! We then patiently wait for our delivery man to drop off our package so that we can tell all our family and friends what a great deal we got!

Status Active Investigation
Claim Deadline Ongoing no filed class action or settlement yet
Estimated Payout Varies
Proof Required Yes recent online purchase from a named retailer
BUT... what if many online “sales” weren't really sales at all? What if the word “sales” was just a retail tactic used to make you THINK you saved? Hmm…several national retailers may be doing just that via deceptive pricing schemes!

Deceptive pricing involves tricking consumers into thinking they are getting a better price than usual. To create this “smoke and mirrors” effect, many retailers show a “sale” price that is just the normal price at which they sell the product. By saying it's a “sale” - when it is not - they are tricking customers into thinking that the product normally sells for much more.

Which Stores Included Are Included?
Macy's
JCPenney
• Akira
L.L. Bean
• Build-A-Bear
• Von Maur
• Staples
• REI
• Patagonia
• Helzberg
• Lego
• Rogers & Hollands
• Sunglass Hut
• Garnet Hill
• Avocado Green or
• Vineyard Vines



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