Food Labeling · Complaint Filed

Chosen Foods Sued Over “100% Pure Avocado Oil” Claims After UC Davis Study Fails Its Mayo and Dressings

Published October 3, 2026

People in the U.S. who bought Chosen Foods avocado oil, spray, mayonnaise or dressings labeled “100% Pure Avocado Oil” since June 6, 2023 may be covered by a proposed class action alleging the products contain cheaper seed oils, after a UC Davis study found all four Chosen Foods mayos and dressings it tested inconsistent with authentic avocado oil. No class has been certified and there is nothing to claim yet.

Salad bowl with avocado on a wooden table — Chosen Foods avocado oil class action
▼ Allegations Only · No Settlement Yet

This article describes a class action complaint. The statements below are unproven allegations. Chosen Foods LLC has not been found liable, there is no certified class, and there is nothing to claim at this time. Chosen Foods has publicly disputed the study the complaint relies on. This page is informational and is not legal advice.

What Is the Chosen Foods Avocado Oil Lawsuit?

Chosen Foods, which markets itself as “America’s #1 Avocado Oil,” faces a proposed class action alleging that products it labels “100% Pure Avocado Oil” contain, or risk containing, cheaper seed oils such as canola, soybean, sunflower or safflower. The case is Hebert v. Chosen Foods LLC, No. 2:26-cv-01908, before U.S. District Judge Greg Gerard Guidry in the Eastern District of Louisiana.

The suit was filed August 28, 2026 and replaced with a first amended complaint on September 4. It builds on a July 2026 UC Davis study that tested avocado oil-labeled mayonnaise, dressings and chips. Chosen Foods has disputed the study and says it never adds seed oils, and none of the claims has been proven.

Status Amended Complaint Filed Filed August 28, 2026 · amended September 4 · Chosen Foods granted more time to respond September 30
Who It Covers U.S. buyers since June 6, 2023 Chosen Foods products labeled “100% Pure Avocado Oil” · Louisiana subclass · proposed, not certified
Can I Claim? No — nothing to claim yet No settlement, no certified class, no claim form

What the UC Davis Study Found

According to the complaint, the same UC Davis research group whose 2020 study Chosen Foods has long cited in its marketing published a new peer-reviewed study in Applied Food Research online on July 11, 2026. This time the researchers tested processed foods that list avocado oil or olive oil as their only oil, buying 37 products in two separate production lots each and comparing their fatty acid and sterol profiles with the international Codex standard for avocado oil adopted in November 2024.

The complaint describes these results: The complaint says the researchers also made model chips and mayonnaise from authentic avocado oil to test whether frying or emulsifying could explain the results, and found the processing effects too small to account for them. It points to low levels of palmitoleic and cis-vaccenic acid, fatty acids avocado oil carries and most seed oils lack, as the clearest markers of dilution.

The other avocado oil suits OCA is tracking rest on the same research, including cases against Siete, Simply Tostitos, Sprouts and Utz.

Chosen Foods’ Response and the Texas Investigation

According to the complaint, Chosen Foods publicly disputed the study’s suggestion that its two mayos and two dressings contain seed oils, said it never adds seed oils of any kind, and said the study’s testing did not fully account for finished products like condiments and dressings. The company also said it uses “the same pure avocado oil” in its mayonnaise and dressings as in its cooking oils, and that its avocado oil has been tested for purity internally and by third parties for years.

The plaintiff treats those statements as the core of the case. If one tested oil supply feeds the whole line and the finished products failed, the complaint argues, either the testing did not happen as described or it did not catch what UC Davis found, and the “guaranteed” purity claim was misleading across every product. Those are the plaintiff’s arguments, not findings.

The complaint also says that on August 20, 2026, Texas Attorney General Ken Paxton announced an industry-wide investigation into products marketed as made with avocado oil, and that Chosen Foods, Primal Kitchen and Siete Foods received civil investigative demands under the Texas Deceptive Trade Practices Act. An investigation is not a finding of wrongdoing.

Which Products and Buyers Are Covered

The plaintiff, a Louisiana shopper, says she bought Chosen Foods 100% Pure Avocado Oil Spray in New Orleans for $14.79 a unit and bought Classic Mayo on several occasions, all before the study came out. Classic Mayo is one of the four products UC Davis tested. The complaint acknowledges that the spray itself has not been independently tested; it alleges the spray draws on the same oil supply and is sold under the same purity guarantee.

The first amended complaint proposes two groups: People with personal injury claims are excluded. The complaint reserves the right to narrow the class, for example to the four tested products. No class has been certified.

The Claims and What the Plaintiff Wants

The amended complaint brings seven counts: breach of express warranty; redhibition under Louisiana law, which lets buyers seek a price reduction or a refund for hidden defects; the Louisiana Unfair Trade Practices Act (pleaded individually and, in the alternative, for the subclass); fraudulent misrepresentation; fraud in the inducement; negligent misrepresentation; and unjust enrichment for buyers outside Louisiana.

It seeks damages including the price premium paid, rescission and refunds for Louisiana buyers, and an order requiring Chosen Foods to stop using “100% Pure Avocado Oil” and “guaranteed” pure claims unless independent testing supports them, to disclose the oils in its products, to adopt independent third-party testing rather than relying on suppliers’ certificates of analysis, and to run corrective advertising.

What Happens Next

The case is assigned to Judge Guidry, with Magistrate Judge Michael North handling referred matters. Chosen Foods asked for more time to respond to the amended complaint on September 29, and the court granted it on September 30. A response, often a motion to dismiss in labeling cases, would come next.

Read the Complaint

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Questions

Which Chosen Foods products are in the lawsuit?

The proposed class covers Chosen Foods avocado oil-labeled products bearing the “100% Pure Avocado Oil” representation, including bottled avocado oil, avocado oil spray, avocado oil mayonnaise and avocado oil dressings and marinades. The four products the UC Davis study tested were Classic Mayo, Vegan Mayo, Lemon Garlic Dressing & Marinade and Zesty Italian Dressing & Marinade. The complaint says the spray itself has not been independently tested.

Who is covered by the Chosen Foods class action?

The complaint proposes a nationwide class of people and entities in the United States who bought Chosen Foods avocado oil-labeled products bearing the “100% Pure Avocado Oil” representation from June 6, 2023 through the filing of the complaint, plus a Louisiana subclass. People with personal injury claims are excluded. No class has been certified.

What did the UC Davis avocado oil study find?

According to the complaint, the July 2026 study in Applied Food Research tested 37 processed foods labeled as made with avocado or olive oil, in two lots each. It classified 48 of 54 avocado oil-labeled samples, or 89%, as inconsistent with authentic avocado oil, including all eight samples of the four Chosen Foods products tested. Only 1 of 20 olive oil-labeled samples failed.

What has Chosen Foods said?

According to the complaint, Chosen Foods publicly disputed the study, said it never adds seed oils of any kind, said the study’s testing did not fully account for finished products like condiments and dressings, and said its avocado oil is tested for purity internally and by third parties before use. Chosen Foods has not been found liable.

Is there a Chosen Foods settlement or refund?

No. The case is at the complaint stage. There is no settlement, no certified class and no claim form. On September 30, 2026, the court granted Chosen Foods more time to respond to the amended complaint.

Sources

• Hebert v. Chosen Foods LLC, No. 2:26-cv-01908-GGG-MBN (E.D. La.) — First Supplemental and Amending Class Action Complaint (ECF No. 4, Sept. 4, 2026) and docket entries through the Sept. 30, 2026 order on Chosen Foods’ motion for extension of time, via the CourtListener docket
• Lopez-Alvarez et al., “Authenticity of avocado and olive oils used as ingredients in commercially processed foods,” Applied Food Research 6:102389 (2026), doi.org/10.1016/j.afres.2026.102389

Study results, company statements and the Texas investigation are described as characterized in the complaint. OpenClassActions.com is a consumer news site; it is not a law firm and is not affiliated with any party. It is not legal advice.
For more class actions keep scrolling below.
Status Amended complaint filed · response pending
Case Title Hebert v. Chosen Foods LLC
Case Number 2:26-cv-01908-GGG-MBN
Court U.S. District Court, Eastern District of Louisiana
Judge U.S. District Judge Greg Gerard Guidry
Date Filed August 28, 2026 (amended September 4, 2026)
Class Period June 6, 2023 – filing of the complaint
Official Website CourtListener Docket

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