This settlement resolves a class action alleging that the online outdoor retailer Sportsman's Guide disclosed information about firearm purchases made on its website to third parties without consent, in violation of two Pennsylvania statutes. If you ordered or reserved a firearm at sportsmansguide.com while living in Pennsylvania any time since January 11, 2021, you can claim up to $145 — but the online form is gated on the LoginID and PIN printed on your mailed notice, and the window closes October 5, 2026.
Current Status
Claims are open. The deadline to submit a Claim Form is October 5, 2026 — online submissions are due by 11:59 p.m. Eastern Time that day, and a mailed paper form must be postmarked by the same date. The separate deadline to exclude yourself from the class or to object is earlier, on September 21, 2026. The Court of Common Pleas for Delaware County, Pennsylvania has granted preliminary approval and conditionally certified the Settlement Class for settlement purposes only; the Final Approval Hearing is scheduled for October 28, 2026. No final approval order has been entered and no payment date has been announced.What Changed Recently?
The notice program has run and the claim window is open. Mailing began August 6, 2026, and the online claim portal on the official settlement website is live. The case is DeLong v. Sportsman's Guide, LLC, Case No. CV-25-000911, before the Honorable George A. Pagano in the Court of Common Pleas for Delaware County, Pennsylvania, with Simpluris serving as Settlement Administrator.The underlying complaint alleges that Sportsman's Guide disclosed information pertaining to firearm purchases made on its website to third parties without consent, in violation of the Pennsylvania Wiretapping and Electronic Surveillance Control Act, 18 Pa. Cons. Stat. § 5701, et seq., and the Pennsylvania Uniform Firearms Act, 18 Pa. Cons. Stat. § 6111(i). Section 6111(i) is the unusual piece here: it restricts disclosure of information about firearm purchasers and applicants, which is why a website-tracking claim in Pennsylvania can attach to a firearm retailer in a way it would not attach to an ordinary online store. The statutory background is covered in more depth in our explainer on the Pennsylvania Wiretapping and Electronic Surveillance Control Act.
Sportsman's Guide denies all of the allegations, denies any wrongdoing or liability, and maintains that it complied with the law at all times. The Notice states plainly that the Court did not resolve the claims and defenses raised in the action and has not determined that the company did anything wrong. Both sides agreed to settle to avoid the uncertainties and expenses of continued litigation, and the settlement is not an admission of wrongdoing.
Pennsylvania has now produced two of these firearm-retailer cases. The earlier one, the Sportsman's Warehouse firearm privacy settlement, covered a different company and a different website, and its claim deadline has already passed. Being in one class does not put you in the other.
Who Qualifies?
The Court conditionally certified this Settlement Class, for settlement purposes only:All persons residing in Pennsylvania who ordered or reserved a firearm online from sportsmansguide.com from January 11, 2021, to and through July 7, 2026.
Three things decide it: you were residing in Pennsylvania at the time, the order or reservation was placed online at sportsmansguide.com, and the item was a firearm. Orders for ammunition, optics, apparel or other merchandise do not put you in the class on their own. Note that a reservation counts — the class reaches people who reserved a firearm through the site, not only people who completed a purchase.
Excluded from the Settlement Class are any judge or magistrate presiding over the action and members of their families; Sportsman's Guide together with its subsidiaries, parent companies, successors, predecessors and any entity in which the company or its parents hold a controlling interest, along with those entities' current and former officers, directors, agents, attorneys and employees; anyone who properly executes and files a timely request for exclusion; and the legal representatives, successors or assigns of any excluded person.
You are treated as a class member unless you file a valid exclusion request — but membership alone pays nothing. A timely, valid Claim Form is the only route to money.
One wrinkle worth flagging: the Notice is internally inconsistent about the end of the class period. A summary bullet on its first page reads January 11, 2021 to and through July 7, 2021, while the all-caps banner on that same page, the certified class definition, the settlement website and the sworn attestation on the Claim Form all read July 7, 2026. The certified class definition controls, so the class period runs through July 7, 2026.
How Much Can You Get?
A valid and timely claim receives up to $145. That figure is a ceiling rather than a promise: the Notice states the award may be subject to pro rata adjustment depending on the number of valid claims filed, so a large claims volume brings the individual payment down. There are no tiers, no documented-loss option, and no separate benefit beyond the cash — one payment per person is the entire consumer benefit here.The money comes from a Settlement Fund totaling up to $1,015,000. That single fund also has to absorb the cost of administering the settlement, the cost of notifying the class, attorneys' fees inclusive of litigation costs, and a service award for the class representative. Class Counsel may seek no more than one-third of the fund in fees and costs, and the class representative may seek up to $5,000 as a service award; the Court decides both figures at the Final Approval Hearing and may award less than either request. Because those deductions come out of the same pot the payments do, the realistic per-claimant number depends on both the claims rate and what the Court approves. If you want the mechanics of that kind of reduction, our pro rata distribution explainer walks through how the arithmetic works.
You choose how the payment arrives — PayPal, Venmo, Zelle, or a physical check mailed to the address on your claim. One detail deserves a note in your calendar: the Notice says the payment expires and becomes void 90 days after issuance if it is not cashed before that date.
What Proof or Notice ID Is Required?
Proof Required: Yes. No receipts, order confirmations or purchase records are needed, but starting an online Claim Form requires a LoginID and a PIN, and the settlement website states that both are printed on the Notice that was sent to you. Under our standard, an administrator-issued credential that gates the claim is proof — a class member who never received the notice, or who threw it out, cannot complete the online form without it.The paper route is slightly softer. The downloadable Claim Form asks for claimant name, address, email and telephone number, and labels the Login ID field if known, so it does not treat the credential as mandatory on its face. Every claim still passes through the Settlement Administrator, and the form states claims may be subject to audit, verification and Court review.
What the form does require in every case is an attestation. You sign under penalty of perjury that between January 11, 2021 and July 7, 2026 you ordered or reserved a firearm from sportsmansguide.com while residing in Pennsylvania, and that the information on the form is true and correct to the best of your knowledge. Only one Claim Form may be submitted per person, online or on paper.
If you cannot locate your LoginID and PIN, the contact page on the official settlement website is the place to request them or ask for a paper Claim Form.
What Is the Deadline?
October 5, 2026 is the claim deadline. Online Claim Forms must be submitted by 11:59 p.m. Eastern Time that day. A mailed paper form must be postmarked no later than October 5, 2026 — though the Claim Form itself also carries the line that claims must be received by October 5, 2026, which is a stricter standard than a postmark. The two statements do not agree, and the safe course is to file online or to mail well ahead of the date rather than to rely on the postmark reading.Important: the deadline to exclude yourself from the settlement or to object to it is September 21, 2026 — two weeks earlier than the claim deadline. Excluding yourself keeps any claims you may have against the company but forfeits every benefit under the settlement; a request for exclusion must be mailed or delivered to the Settlement Administrator by that date and must state that you want to be excluded and include your name, address, personal signature, and the name and number of the case.
Objecting is a different act and a more demanding one: it means telling the Court you do not think the settlement should be approved while staying in the class. An objection has to be filed with the Court and copied to Class Counsel and the company's counsel by September 21, 2026, and it must identify the case, set out every reason for the objection with any supporting citations and materials, explain the basis on which you claim to be a class member, name any attorney assisting you, state whether you intend to appear at the Final Approval Hearing, disclose whether you received any payment in exchange for objecting, and carry your personal signature. Class members who do not object in that manner are treated as having waived their objections. Class Counsel's fee request is due to be filed with the Court and posted to the settlement website by September 7, 2026, two weeks before the objection deadline.
Doing nothing has consequences of its own: you stay in the class, receive no payment, and are bound by the Court's judgment and the release of claims against the company and the released parties.
How Do You Take Action?
File through the official settlement website at PA Sportsmans Guide UFA Settlement.com, logging in with the LoginID and PIN from your notice. The same site hosts the Notice, the FAQs, an Important Dates page, the downloadable Claim Form and the full Settlement Agreement, whose terms control over any summary — including this one.A note on the web address, because the Notice prints two versions of it. The page headers and footers of the mailed Notice point to a domain without the PA prefix, while the body of the Notice, the Claim Form and the live settlement site all use the PA-prefixed address. The PA-prefixed site is the working one, and it is what the Claim Form and the Settlement Administrator reference.
On the form, provide your name and contact details, enter your LoginID if you have it, choose your payment method — PayPal, Venmo, Zelle or a physical check — and sign the attestation. If you prefer paper, the Claim Form can be downloaded from the site and returned by U.S. mail. Submit only one Claim Form, and tell the Settlement Administrator through the site if your contact information changes after you file, since a payment that never reaches you can still run out its 90-day validity.
What Happens Next?
The Final Approval Hearing is set for October 28, 2026 at the Delaware County Courthouse in Media, Pennsylvania. At that hearing the Court decides whether the settlement is fair, reasonable and adequate, rules on Class Counsel's request for fees and expenses and on the service award request, and hears any objections and arguments about the fairness of the settlement. Attending is optional — Class Counsel answers the Court's questions — and the Notice cautions that the hearing may be postponed to a different date or time without notice, so the official settlement website is the place to confirm it.A scheduled hearing is not an approval order. If the Court grants final approval, the Notice says class members whose claims the Settlement Administrator approves will be paid within 30 days after the Settlement Agreement has been finally approved and any appeals process is complete. If the Court does not grant final approval, or if the parties terminate it, the Settlement Agreement becomes void and the lawsuit proceeds as though there had been no settlement and no class certification.
One discrepancy to be aware of on the hearing itself: the Notice gives the time as 9:00 a.m., while the Important Dates page on the settlement website lists 9:30 a.m. Anyone planning to attend should confirm the time on the official website close to the date.
If Pennsylvania website-tracking cases are new to you, the Penn Medicine pixel tracking settlement is another Pennsylvania privacy case currently taking claims, and the open settlements list tracks everything else with a live claim window.
Sources and Verification
• Official settlement website — PA Sportsmans Guide UFA Settlement.com• Notice of Proposed Class Action Settlement, DeLong v. Sportsman's Guide, LLC (class definition, benefits, deadlines, hearing date, release)
• Settlement Claim Form posted on the official settlement website (payment options, attestation, one-claim-per-person rule)
• Frequently Asked Questions and Important Dates pages maintained by the Settlement Administrator, Simpluris
• Settlement Agreement posted on the official settlement website
• DeLong v. Sportsman's Guide, LLC, Case No. CV-25-000911, Court of Common Pleas for Delaware County, Pennsylvania
Questions
The notice says July 7, 2021 in one place and July 7, 2026 in another. Which end date is right?
July 7, 2026. One summary bullet on the first page of the Notice reads January 11, 2021 to and through July 7, 2021, but every other statement of the class period in the official documents says 2026: the all-caps banner on that same page, the certified Settlement Class definition in answer 5, the class description on the settlement website's home page, and the sworn attestation on the Claim Form itself all read January 11, 2021 to and through July 7, 2026. The certified class definition is the one that controls, so the 2021 date on that bullet reads as a typographical error. If your order falls in the gap between the two dates, file anyway and let the Settlement Administrator make the call.
I bought ammunition or gear from Sportsman's Guide, not a firearm. Am I covered?
No. The Settlement Class is limited to people who ordered or reserved a firearm online from sportsmansguide.com while residing in Pennsylvania during the class period. The claims in the case run under the Pennsylvania Uniform Firearms Act, which concerns information pertaining to firearm purchases, so orders for ammunition, optics, clothing or other merchandise do not put you in the class on their own.
I moved out of Pennsylvania since my order. Can I still claim?
The class definition tests where you lived at the time of the order, not where you live now: all persons residing in Pennsylvania who ordered or reserved a firearm online from sportsmansguide.com from January 11, 2021 to and through July 7, 2026. The Claim Form attestation is worded the same way, asking you to declare under penalty of perjury that you ordered or reserved a firearm from the website while residing in Pennsylvania. A later move does not appear to remove you from the class, but the Settlement Administrator reviews and may audit every claim.
Will everyone actually receive $145?
$145 is a ceiling, not a guarantee. The Notice says a valid and timely claim receives up to a $145 payment and that the award may be subject to pro rata adjustment depending on the number of valid claims filed. The Settlement Fund is capped at $1,015,000 and also has to cover administration, notice costs, attorneys' fees and litigation costs of no more than one-third of the fund, and a service award of up to $5,000 for the class representative, all subject to the Court's approval. Whatever is left is what the per-claimant figure is measured against, so a heavy claims volume pulls the individual payment below $145.
I never got a notice in the mail. Can I still file a claim?
Not through the online portal as it stands. Starting an online Claim Form requires a LoginID and PIN, and the settlement website states that both are printed on the Notice that was sent to you. That is what makes this a proof-required settlement even though no receipts are involved. A paper Claim Form can be downloaded from the settlement website and mailed in, and it treats the Login ID as optional by labeling that field if known — but it still has to clear the Settlement Administrator's review. If you believe you are in the class and have no notice, the contact page on the official settlement website is the route to ask the Settlement Administrator for your credentials or a paper form.
How will the payment arrive, and can it expire?
You pick the method on the Claim Form: PayPal, Venmo, Zelle, or a physical check mailed to the address you provide. The Notice says payments go out within 30 days after the Settlement Agreement has been finally approved and any appeals process is complete. It also carries a detail worth marking down — the payment expires and becomes void 90 days after issuance if it is not cashed before then. Keep the contact information on your claim current with the Settlement Administrator so the payment reaches you inside that window.
Is this the same case as the Sportsman's Warehouse settlement?
No. They are separate settlements against separate companies, though the legal theory is the same Pennsylvania one. Sportsman's Warehouse settled a case covering Pennsylvania residents who reserved a firearm online at sportsmans.com between January 1, 2020 and March 13, 2024, with a claim deadline that has already passed. This case is against Sportsman's Guide, LLC over orders at sportsmansguide.com, and its claim window runs to October 5, 2026. Being in one class does not put you in the other; if you ordered from both retailers, only the Sportsman's Guide claim is still open.
Key Dates
| Notice Mailing | August 6, 2026 |
|---|---|
| Fee Request Filed | September 7, 2026 |
| Objection Deadline | September 21, 2026 |
| Opt-Out Deadline | September 21, 2026 |
| Claim Deadline | October 5, 2026 |
| Final Approval Hearing | October 28, 2026 |
| Official Website | PA Sportsmans Guide UFA Settlement.com |
