By Steve Levine · Updated August 21, 2026 · 8 min read
The California Privacy Rights Act (CPRA) is Proposition 24, the ballot measure California voters approved on November 3, 2020. It did not replace the California Consumer Privacy Act (CCPA) — it amended it, so today the two are a single statute at Cal. Civ. Code § 1798.100 and following. The CPRA's changes took effect January 1, 2023: a right to correct inaccurate data, a right to limit how businesses use sensitive personal information, an opt-out that covers "sharing" for targeted advertising and not just selling, and a dedicated state privacy regulator. What it did not do is give Californians a general right to sue. Consumers can still bring a private claim in only one situation — a data breach caused by a failure to keep reasonable security — and everything else is left to regulators.
| § 1798.100 | Notice at collection. A business must tell you, at or before the moment it collects, what categories of personal information and sensitive personal information it is gathering, the purposes it will be used for, and how long it will be kept. |
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| § 1798.120 | The right to opt out of the sale or sharing of personal information. "Sharing" is the CPRA addition, and it reaches disclosures for cross-context behavioral advertising even when no money changes hands. |
| § 1798.121 | The right to limit the use and disclosure of sensitive personal information — the provision that lets you cut off secondary uses, such as passing that data to marketing networks, while leaving the business able to deliver what you actually asked for. |
| § 1798.135 | The mechanics behind the two rights above: where the "Do Not Sell or Share My Personal Information" link goes, what an opt-out flow may and may not ask of you, and the obligation to honor an opt-out preference signal. Most enforcement to date has turned on this section rather than on the rights themselves. |
| § 1798.140(ae) | Defines sensitive personal information. The three categories in subdivision (ae)(2) draw the most litigation attention: biometric information processed to uniquely identify someone, information collected and analyzed concerning a consumer's health at (ae)(2)(B), and information concerning sex life or sexual orientation. |
| § 1798.150 | The private right of action. A qualifying data breach only, with statutory damages of $100 to $750 per consumer per incident or actual damages, whichever is greater. |
| § 1798.155 | Civil penalties a regulator may seek: $2,500 per violation, or $7,500 for an intentional violation or one involving a consumer under 16. |
| Penal Code § 631 | Wiretapping. Bars reading the contents of a communication while it is in transit without consent — the theory aimed at text a visitor types into a health form, a search bar, or a quiz before ever pressing submit. |
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| Penal Code § 638.51 | Pen register and trap and trace. Bars installing a device or process that records or decodes routing, addressing, or signaling information — IP addresses, browser headers, persistent identifiers — without consent or a court order. |
They are not two competing laws. The CCPA is the 2018 statute; the CPRA is the 2020 ballot measure that rewrote large parts of it. Since the CPRA's changes took effect on January 1, 2023, there is one California consumer privacy law, codified at Cal. Civ. Code § 1798.100 and following. Regulators and courts usually refer to it as the CCPA as amended by the CPRA, which is why you will see enforcement actions announced under the CCPA name even though they apply CPRA-era requirements.
Only in one situation. Cal. Civ. Code § 1798.150 lets a California resident sue when certain nonencrypted and nonredacted personal information is exposed in a breach because a business failed to maintain reasonable security. Every other obligation in the law — honoring opt-outs, posting a notice at collection, responding to deletion requests — is enforced by regulators, not by private lawsuits. The statute says expressly that it cannot serve as the basis for a private right of action under any other law.
Cal. Civ. Code § 1798.150 provides statutory damages between $100 and $750 per consumer per incident, or actual damages, whichever is greater. A court decides where in that range an award falls, and only if a violation is proven or a settlement is reached. In practice the figure most California class members see is a negotiated settlement amount rather than the statutory maximum, which is why some data breach settlements list a separate, usually modest, payment for California residents on top of the general cash benefit.
The CPRA created a distinct category that includes Social Security, driver's license, state ID and passport numbers; account log-in and financial account credentials; precise geolocation; racial or ethnic origin, religious or philosophical beliefs, and union membership; the contents of mail, email and text messages where the business is not the intended recipient; genetic data; biometric information processed to uniquely identify someone; and information about health, sex life or sexual orientation. Consumers can direct a business to limit the use and disclosure of this category to what is necessary to provide the goods or services requested.
The rights belong to California residents. A company headquartered elsewhere can still be covered if it does business in California and meets one of the coverage thresholds, but a resident of another state cannot use the CPRA to demand deletion or bring a § 1798.150 breach claim. Other states have passed their own privacy statutes, and most of them, like Florida's, give consumers no right to sue at all and leave enforcement entirely to the state attorney general.
No. Civil penalties recovered by the California Privacy Protection Agency or the Attorney General are paid to the state, not distributed to the people whose data was involved. A regulator's settlement typically also imposes injunctive terms — fixing opt-out mechanisms, rewriting vendor contracts, reporting to the Attorney General for a period of years. Money reaches consumers through a class action settlement, which is a separate proceeding with its own claim process.
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