$18M Aspen Dental Pixel Tracking Class Action Settlement

By Steve Levine
Aspen Dental Pixel Tracking Settlement
Published: August 24, 2025

Claim Deadline: September 15, 2025

Payout Award: $15.00+

Proof Required: Yes


What is this class action about?

You may be part of a new $18M+ class action settlement reached with Aspen Dental Management, Inc. over allegations that Aspen disclosed visitors' and patients' information to third parties like Facebook and Google through tracking pixels and other tracking tools on AspenDental.com.

The class action lawsuit alleges Aspen Dental's policies or conduct invaded consumer and patients' privacy and violated common law and statutes. Aspen denies all wrongdoing and the settlement avoids the cost and risk of continued litigation.

What is the Total Settlement Amount?

The Settlement provides more than $18,000,000 in relief. Approximately $2,700,000 funds Group 1 claims and up to approximately $16,000,000 funds Group 2 payments, in addition to covering notice and administration, any service awards, and court-approved attorneys' fees and expenses.

How Do I Qualify For a Payout?

You qualify if you booked an appointment online on www.aspendental.com between February 20, 2022 and January 1, 2025. Group 1 covers February 20, 2022 through June 1, 2023. Group 2 covers June 2, 2023 through January 1, 2025. Standard exclusions apply for defendant officers and directors, presiding judges and staff, timely opt outs, and successors or assigns of excluded persons.

How Much Can I Get Paid?

Group 1 Settlement Class Members will receive a pro rata cash payment from the approximately $2.7M allocation after fees, costs, and any service awards. Group 2 Settlement Class Members can receive up to $15 per valid claim, subject to pro rata reduction depending on the number of valid claims and applicable costs and fees.

How Do I File a Claim?

File online at www.AspenDentalPixelSettlement.com or mail a completed Claim Form to: Donnelly, et al. v. Aspen Dental Management, Inc., c/o Settlement Administrator, P.O. Box 25226, Santa Ana, CA 92799. You may request a Claim Form by calling them directly.

What is the Claim Form Deadline?

Claims must be submitted online or postmarked by September 15, 2025.

What are the Important Dates?


Claim Deadline: September 15, 2025
Exclusion (Opt Out) Deadline: September 15, 2025
Objection Deadline: September 15, 2025
Final Approval Hearing: October 20, 2025 in Illinois

When is the class action settlement payment date?

Payments will be distributed only after the Court grants final approval and any appeals are resolved. After final approval becomes effective and funds are available, payments will begin to be issued. Replacement payments requested within 90 days after issuance may be reissued with an additional 30 days to redeem, per the Notice.

Is Proof Required to File a Claim?

Yes. You must provide your unique Class Member ID found on the postcard or email notice. If you did not receive a notice, instructions on the Settlement Website explain alternatives, including contacting the administrator. Follow all directions on the online or paper claim form and certify your eligibility under penalty of perjury as required.

Official Notice

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Submit Claim


Sources

Official Settlement Website
Settlement Notice PDF

Filing Class Action Settlement Claims

This is a news article for informational purposes. OpenClassActions.com is not the settlement administrator or a law firm. For help with your claim, contact the administrator or Class Counsel.



Settlement Summary
Status Proposed Settlement
Claim Form Deadline September 15, 2025
Settlement Amount More than $18,000,000
Settlement Category Privacy / Pixel Tracking
Estimated Payout per Person Group 1: Pro Rata Share of ~$2.7M
Group 2: Up to $15 per valid claim
Proof Required Yes — Class Member ID
Exclusion Deadline September 15, 2025
Objection Deadline September 15, 2025
Final Approval Hearing October 20, 2025
Case Number 2025LA000036
Case Title Donnelly, et al. v. Aspen Dental Management, Inc.
Settlement Website Site Link