Adoption Agencies User Tracking Website Privacy Violations
Privacy · Investigation

Adoption Agency Website Tracking Privacy Investigation — Pixel Tracking of Users

Published December 16, 2024

If you used an adoption-agency website such as LifeLong Adoptions or the Alliance for Children while looking into adoption, tracking pixels may have shared your activity without proper consent — here is what the investigation is looking at.

Adoption agency website tracking privacy investigation
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Adoption Agencies User Tracking Website Privacy - Investigations

Did you know the Alliance for Children Adoption Agency and the LifeLong Adoptions website may have been tracking requests or calls for information made by pregnant women looking for adoption services.

Status Active Investigation law firms reviewing potential claims — no class action settlement or fund yet
Alleged Conduct Website Tracking Pixels tracking tools that may have shared user activity without proper consent
Who May Qualify Site Visitors people who used LifeLong Adoptions or the Alliance for Children websites
Proof Required Yes details confirming your use of the affected websites

What Are Tracking Pixels?

Pixels refer to small, often nearly-invisible code embedded in some websites, emails, or advertisements online. These tracking "pixels", also sometimes referred to as web beacons or spy pixels, are used to monitor and gather data about how users interact with digital content - sometimes without proper legal consent or knowledge.


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